PUBLIC INFORMATION OFFICER (pio)

The PIO is responsible for communicating with the public, media, and/or coordinating with other agencies, as necessary, with incident related information requirements. The PIO is responsible for developing and releasing information about the incident to the news media, incident personnel, and other appropriate agencies and organizations. Depending on the size or complexity of the incident, a lead PIO should be assigned for each incident and may have assistants, as necessary, including supporting PIOs representing other responding agencies or jurisdictions.

The major responsibilities of the PIO are:

1. Develop a media strategy and obtain IC/UC approval prior to implementation.
2. Develop public and social media information plan.
3. Establish contact with other Public Information personnel.
4. Locate and establish a JIC.
5. Coordinate with the LOFR to provide talking points to IC/UC for press briefings, VIP visits, and town hall meetings.
6. Keep IC/UC informed of any potential adverse political, social, and economic impacts.